There is a group of young retailers and entrepreneurs who have turned the traditional retail shopping model on its head. It’s shopping – done Adelaide style. Rather than setting up large retail stores in the CBD, or purchasing franchises within big global brands, they’ve taken the ‘flea market’ model and applied it to the traditional retail space. With the help of local advocacy group, Renew Adelaide, creative South Australians are working with real estate agents to take up short term leases in unused commercial buildings, turning them into pop-up shops, art galleries, furniture stores and vintage clothing outlets, for very limited times. Spaces that were once office blocks or insolvent cafes are turned into make-shift vintage record shops, cult movie stores and high end fashion outlets almost overnight - creating a dynamic ‘blink and you’ll miss it’ approach to retail shopping. This film captures this new wave of entrepreneurs as they set up shop, sharing their story and outlook on life as they pursue their dreams in an unconventional way.